The model is still in production today and remains one of the brand’s most successful watches. The reverence and exclusivity of the brand coupled with exceptional quality guarantees that most Rolex watches will stand the test of time in terms of performance and style – and the Datejust is absolutely no exception.

The short answer to this popular question is yes – nearly every Rolex will hold its value over time. Lastly, the pre-owned price for the current Datejust lineup is typically close to its retail price, with some models and configurations even being a bit higher. The recently-discontinued 6-digit generation will set you back an average of $7k to $10k for most models.

16233 powered by the Caliber 3135 movement usually costs at least $6k. For example, the steel and gold reference 16013 costs about $5,500, while its successor, the ref. Generally speaking, models with 5-digit reference numbers require an average investment of around $5k to $6k. With that in mind, prices can vary depending on the watch’s rarity, the materials used, and the particular example’s overall condition. Despite the Datejust’s universally recognized design and high-profile position within Rolex’s catalog, it is still possible to purchase a used Datejust for under $5k. On the pre-owned level, options are much more varied given the number of different models that have been produced throughout Datejust’s long and storied history. If you’re purchasing a Datejust brand-new, you can expect to spend anywhere from $7k to $10k. The popular White Rolesor Datejust 36 reference 126234 will set you back $8,550 at retail, while the Datejust 41 reference 126334 in White Rolesor retails for significantly more at $9,650. From there, other factors come into play, such as the use of precious metals, bracelet style, and the use of diamonds or other gemstones. – Strap/Bracelet: Oyster, Jubilee, President (ladies and midsize models only), Leather Strap (discontinued)Ĭlick here for our Ultimate Buying Guide on the Rolex Datejust.Īt retail, prices for the men’s sizes of the Rolex Datejust start at $7,050 for the Oystersteel ref. – Movement: Automatic, Chronometer-Certified – Bezel: Smooth, Fluted, Engine-Turned (discontinued), Textured (discontinued), Gem-Set – Materials: Stainless Steel, Two-Tone, 18k Gold, Platinum (ladies and midsize models only)

– Case Sizes: 26mm (discontinued) 28mm, 31mm, 34mm (also known as the Date), 36mm, 41mm 3 Is the Rolex Datejust a Good Investment?.

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